Creative Opportunites in a Cultural Campus

It's interesting to see yet another local initiative targeted at the “creative community.” Liverpool Vision in association with a range of local academic institutions has set up a body called "Creative Opportunities," as a free online recruitment tool designed to assist creative industries to help retain graduates within the Liverpool City region and attract new blood from further afield.”
Despite the obvious clash of objectives between localism and externalism I would say “fair enough,” except that several of the key partners to this venture, namely the two central Liverpool universities, set up something identical back in 2008 called “The Culture Campus.” But having set up an office employed a CX and set up a Board, and Steering Group (I was on the latter) they shut it down again. So what went wrong with Culture Campus and why might Creative Opportunities be better?
I accept the two bodies may have differences in identity, structure, costs, and payrolls, but the remit seems the same. So why is one better than the other? One must also wonder about the dupliccation of cost in setting up two different bodies with an identical remit, especially as themoney for both came from the public purse.
I should add that Culture Campus was the brain child of a Liverpool based academic who later had the full support of the NWDA for her idea. But even with this level of support it failed, and one of the reasons for it failure was a lack of commitment to its financing.
I offer no judgements, just these thoughts.